In the late 1960's, US cycle makers discovered a Californian trend towards high-rise cycles for adolescents and are now capitalizing on it. Responding to this, in 1969 Raleigh launched the Chopper in the USA. It was too expensive and too late for the American market but the following year it was released in the UK, where it was hugely successful. In its 10 year production about 1.5 million were sold in the UK alone. Designed by Alan Oakley in the late 60's, its unique design became a true 70's cultural icon and was one of the most coveted 'must have' possessions in the 1970's. Raleigh ceases production of the Chopper in 1980 and has since become a collector's item.
A collection of Raleigh Chopper advertisement for your viewing pleasure.
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